visicswire
You want the pleasure, not the pain. Projects finished, not meetings scheduled. Ideas, innovations, and the toughest technologies served to you on a silver platter. You want more than a website, you want results. You want visicswire. We've got skills in spades, a team that delivers, and the bottomless pot of coffee to make it all happen.
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Article
Can PR firms catch up? Saturday May 26, 2007
As a development shop, I can tell you that the PR firms can’t handle the technology aspects of their job. Only the big PR firms even grasp that there’s a need or necessity for certain tech-related projects. The small ones can’t handle this stuff and aren’t even aware of how to sell it.
We have done work for numerous agencies based in Chicago. They bring us on to do the production, and then we skedaddle. Smaller agencies bring us in to make a “website” and we try to educate them on interactive features, and other aspects of the work we do, as well as offering feature ideas for the current project, then hopefully, they can go re-sell (or sell) the project to the client as we envisioned it.
Generally, the small agency’s clients are requesting a website or other web tech purely because they know there’s a need. They generally start with no end-goals of the deliverable. We try to get to a stated goal before moving forward.
A stated goal helps us deliver the project. Period. A stated goal helps us limit the scope too. As a development firm, we are all too concerned with scope creep. “They” come in the middle and ask to add something in, we ask “How does this help us meet the goal of this project?”
In the long-run, a new generation of PR firms will crop up. Perhaps kind of like The Barbarian Group?
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Yeah I think it’s easily estimated to say that PR firms are about 5 years behind on technology or design. But then again, a lot of bloggers or designers are also behind. It’s all dealing with the same relationship between two things. For example, I see so many Web designers call themselves that, when really they just know photoshop and know how to use the slice tool. A real student of the art knows that no image will spider correctly. That represents the relationship between graphic designers and web designs, and how they are mingling. Much like the creative and non-creative PR firms will soon do. (References of the the graphic and web relationship inspired from Khoi Vinh)
— Patrick · Apr 12, 09:36 PM · #