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Article
Blog Advertising Wednesday December 20, 2006
We’ve been trying some marketing on various websites. So far we’ve tried txpmag.com, Snook.ca and ThinkingPHP.org. The Snook.ca account starts on the new year, so we’re not certain of the traffic levels or referrals that it will get us. ThinkingPHP.org and TXPMag.com have been ongoing campaigns.
The TXPMag.com advertising was obtained because of visicswire’s efforts within the Textpattern community. Members of visicswire provide help on the forums, write plugins for textpattern, and created a textpattern manual.
The TXPMag ad has been up for quite some time and the link is a nice boost to our traffic, but we have not seen any referrals from it. I feel that there are two reasons for this.
The first being that the content of TXPMag is all over the place. It is unstructured and untargeted. I know that this is because it was started by a Textpattern community member as something fun to do. That member does not have the time to put the amount of effort required to run a more targeted or professional webzine like A List Apart or Vitamin.
The people reading TXPMag are members of the textpattern community and generally look to do the work themselves, using textpattern. These members do not generally consider custom development, they try to get all the functionality they need out of textpattern and the plugins already written. For instance, this guy made an e-commerce site using textpattern. Unfortunately, it mostly became about how well he could integrate it with the yahoo e-commerce solution.
The ThinkingPHP.org advertisement drove, really drove, traffic to our site. It increased our daily page view by 100% in some cases. ThinkingPHP.org is written by a german who is only interested in PHP (and specifically the CakePHP framework). Because of this incredibly refined target audience we thought we were sure to get some work from developers that needed a little extra help with their projects. That turned out not to be the case, as we received absolutely no referrals from that ad.
When we see how the Snook.ca ad starts looking, we’ll update you.
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